The customers walk up to the counter, order their food and then carry it back with them to their seats.
We will focus on concert attendees ages and utilize our detailed promotional strategies to reach these individuals. Implementation Steps Before we begin our marketing and promotions, we will confirm all of the following items: Check with other area concert arenas, churches, radio stations, and promoters for conflicting events Confirm our concert location in writing Confirm the date and artist in writing with the agent Confirm that the radio station will support us Thoroughly read artist's rider and contract to be sure we can fulfill it 14 Weeks Prior to Concert Our tour posters, mailers, tickets, and flyers are ordered from the printer.
The cost of our promotional pieces and tickets are to be absorbed by getting a local business to use the backs of tickets as a coupon, or by placing logos on our promotional pieces.
Also, we are seeking to partner with our local radio station. We can do this by placing their logo on our promotional items in exchange for substantial discounts for on-air advertising and underwriting. The most important thing we will do is to start a "word of mouth" campaign immediately.
We will make calls to local clubs, etc. This is very effective and helps get the "buzz" going. This will begin immediately!
Determining what type of concert we are promoting we then acquire our mailing labels for a regional mailing for that particular industry. At least two to three times the venue capacity are mailed out. If the venue holdsbetween mailers are sent out. All local barber shops and beauty salons are then contacted.
Next ticket sales at ticket outlets and music stores are set up. They are then listed on our promotional materials. All outlets are informed that the receipts and excess tickets are to be picked up no later than the day before the concert.
We will use volunteers to help with our bulk mailing and as a back up we will contact our printer; they offer mailing services to promoters for a very reasonable fee. Distribute flyers advertising the concert to all major clubs in the area. Also, flyers will be posted in local businesses and restaurants.
Flyers are also distributed to our ticket outlets, and posters are being displayed in a prominent location in the selling outlets. Our tour publicist is provided the following information: Local phone number for ticket information The name of the radio station s we are doing our primary promotions with, including the call letters, phone numbers, and the name of our contact at the station If any stations or newspapers contact us directly, they will be supplied with all the details of our concert.
They are adequately supplied with tickets, flyers, and a poster. The poster is hung in a prominent location. We have inquired with the radio station about contests and giveaways, such as tickets, CDs, cassettes, and "prize packages.
We are working mainly with our local station. The amount of "free" promotion they give us each time they giveaway tickets on the air will offset our expense of supplying them with a reasonable amount of free tickets.
We will target our ticket giveaway at 20 pair of tickets. The product giveaway is available through management or the station can contact the radio promotions department at the artist's record company.
We will always begin our radio campaign at least eight weeks before our concert.Updated for - The Restaurant Business Start-Up Guide: A Complete Guide to Establishing Your Business, by Paul Daniels, is a very practical, "user friendly", detail-oriented guide to the restaurant business especially for first-time entrepreneurs.
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