Research papers Tagged With: It is imperative to monitor and manage the cost and expenses of the company in order to achieve financial stability and liquidity. What companies should Gap benchmark in order to turn around its operations and return to its former lead position? Gap should use the benchmark of Abercrombie and Fitch which focuses on transparency, reliability and control in its global supply chain with emphasis on management dynamics to return to its former lead position.
This will be done by highlighting the social influences that influence the Gap, Inc.
History, Development, and Growth InDon Fisher opened the first Gap store in direct response to frustrations he was feeling as an inconvenienced customer.
His objective was to provide a classic line of clothing in a wide variety of fits and styles and make the shopping experience easy and convenient for the customer.
Its unprecedented growth is a direct result of meeting a niche in the clothing market, at a time when The Gap was well positioned to meet the new demands of this "business-casual" trend, introducing other chains to expand its customer base, and aggressive expansion in the global marketplace.
Internal Strengths and Weaknesses The Gap was bound for success early on because the utility of its product mix Etzel, Stanton, Walker, was perfect for a specific market segment.
The Gap offered a classic line of khaki pants and cotton button-down shirts p. Not long after, inThe Gap went public. With the new wealth the company was enjoying, it further strengthened its share in the market by continuing to expand its product mix and add new stores across the world Etzel et.
Now, with over stores globally, the Gap name is easily recognized across the world for its simple clothing styles.
By interpreting fashion trends and finding ways to present tried and true items, the Gap is able to sell "inexpensive staples that look good", according to Paul Pressler, CEO Stone, B.
With product utility, a product mix that met the needs of its target audience, brand name recognition, and global influence as its core strengths, the Gap, Inc. Unfortunately, the great strength previously mentioned became one of its greatest weaknesses.
Former CEO, Mickey Drexler, in response to his accurate prediction of the khaki craze of the '90's, decided to make plans for an aggressive expansion, and by there were over 4, stores across the world Etzel, et. When sales began to decline and other retailers caught on to the Gap's idea of offering simple styles, the Gap responded by attempting to create a trendier line of clothing and as a result lost a large share of its core market.
Gap executives figured that if they had the right clothes people would come. They may have been right in that assumption, however, they failed to query their customers about what they wanted to buy with devastating results in their bottom line Stone, B.
Even with the strengths of brand recognition, product utility, and segmented markets, the Gap failed its customers by concentrating more on growth than meeting their specific needs. This failure can best be summed up by Drexler's statement, "We probably got a little bored at being consistent and simple.
Brand recognition remains high and Gap's "Back to Basics" advertising campaign have allowed it to refocus and take a closer look at its purpose, "to make it easier to express your personal style throughout your life.
Gap has recently taken advantage of the Internet to help it regain its prominence in the marketplace. The unique opportunities this presents to the buying public convenience, wider range of products, etc.
Coupled with a new advertising campaign starring a variety of hot actors, the company attempted to recapture the magic of a previous award-winning campaign called "Individuals of Style" Etzel, et. It's really all about getting back to the basics for this company.
Drexler said, "I believe Gap, Old Navy, and Banana Republic are now in a position to offer the product assortments our customers expect and that reflect what our brands have always stood for. The time is right for me to move on, and for the company to bring in new leadership to take the business forward.
With Paul Pressler now at the helm, the company seems to be moving in the right direction. Since Gap already has an established reputation and recognition, Pressler can concentrate on paring down the product line and concentrating on what made Gap successful in the first place.
According to Harry Bernard, retail consultant, the Gap moved away from the fundamentals of researching the customers demands, maintaining quality, and keeping Wall Street expectations in check Stone, B.
The resulting loss of focus allowed competitors to move in. This became a threat that Gap responded to with a trendier style of clothing intended to target a teen audience, however, it failed because it still tried to market to the older crowd as well Etzel, et."The Future Of Gap Inc Case Study" Essays and Research Papers The Future Of Gap Inc Case Study Gap Inc.
is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, . Case Study #4: Accountability Gap Scenario You’re in your final weeks at Padgett-Beale as a management intern.
Hopefully, this has been an enriching and r. Writing a case study is quite challenging and demanding task, doing which, one is expected to demonstrate research talent, sharp analytical and polished writing skills. Naturally, this work can’t be done in haste, so added to a strong knowledge a person is supposed to have plenty of time.
Development in the gap: A case study of the emerging adult in structured gap programs.
Paper presented at Harvard Graduate School of Education 21st Annual Student Research Conference, Cambridge, MA. Bookmark. Here you will also find the best quotations, synonyms and word definitions to make your research paper well-formatted and your essay highly evaluated.
Back Our customer support team is available Monday-Friday 9am-5pm EST. A case study paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or among more than two subjects.