Strategic Analysis with current research!
Civil Engineer Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning bodies Ensures that sites meet legal guidelines, and health and safety requirements Assesses the environment impact and risks connected to projects Responsible for judging whether projects are workable by assessing materials, costs and time requirements Draws up blueprints, using Computer Aided Design CAD packages Discussing requirements with the client and general contractor business plans professionals e.
We know that it will be a bit difficult to compete with already established construction companies in the United States especially because we are new in the industry.
In order to properly position our company for growth and to favorably compete in the construction industry, we engaged the services of a Dr. It is important that we know our strength, our weaknesses, and the opportunities that we can leverage on in the industry and the threats that we are likely going to be confronted with.
With that, we will be able to map out strategies that will not only help us to survive in the industry but also to build a global construction brand.
Shannon Berg Construction Company can confidently boast of having a competent and highly experienced management team who are regarded as some of the best hands in Michigan.
Although we are a new construction company, but our president and board of trustee are respectable people in the United States of America who have served the US government in various capacity; we are a construction company that has the right network that is suitable for the kind of business we are into.
Well the fact that we are a new construction company could count as a weakness. It is normal for clients to think twice before awarding construction contracts to newbies in the industry. Another weakness that can count against us in the industry is the fact that we may not have the financial muscles to drive the business the way we ought to drive it.
We require huge financial base to be able to acquire some of the latest heavy duty construction equipment. Our business concept, our mission and vision puts us at an advantage in the industry. We will start small to build trust within Grand Rapids, Michigan and there are loads of opportunities for us there simply because we are well positioned to work with both the state government and the highly organized private sector.
Generally in the construction industry, both the already established construction companies and start — up construction companies are subject to threat from government policies, global economic downturn and unforeseen natural disasters disasters that may cause setback.
These are the threats that we are likely going to face as a newbie construction company in Grand Rapids, Michigan.
Another threat that we are likely going to face is the arrival of a big construction company in the location where our business has strong presence. Most players in the construction industry are fully aware that the government of any country or state is the biggest clients they can get and they do all the lobbying and horse trading to ensure that they get government contracts.
No doubt there are loads of big time investors that have stakes in the construction industry, but one thing is certain, there is room big enough to accommodate both the big construction companies and the small construction companies.
What smaller construction companies need to do to survive in the industry is to concentrate on developing estates, schools, hospitals and hotels et al before bidding for big construction contracts like road construction, bridge construction, dam construction and skyscrapers et al. Another obvious trend in the construction industry is subletting of contracts.
It is now obvious that construction giants leverage on their brands to win contracts and in some cases after they have won the contract, they will go ahead to sublet the contract to smaller construction company that they trust can deliver to execute the project at an agreed fee that will be good enough for both parties to make profits.
Smaller construction companies position themselves to be able to leverage on such opportunities once it present itself. Target Market Our target market cuts across governments at all levels and countries, the organized private sector and people of different class and from all walks of life.
We know that our selling points will be our excellent and timely delivery of construction projects using global best practices. We will start with the local market, people, organizations and the government in Michigan, but we hope to spread our nets to clients from other states in the US and thereafter other countries of the world.
Shannon Berg Construction Company will be known for working with smaller clients various individuals as well as working for bigger clients various governments and organized private sector. Below is a list of the people and organizations that we have specifically designed our services for; Families Organized private sector Corporate organizations Land Owners.Caron Beesley is a small business owner, a writer, and marketing communications consultant.
Caron works with the initiativeblog.com team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Need to hire a contractor for your next project?
Read these 8 tips for selecting and working with a qualified professional before you start your search. Article reviewed by Thomas Jepsen, MSc Thomas Jepsen, MSc Thomas Jepsen is a Danish Economist with a Master's Degree from Copenhagen Business School. He has worked in the home improvement industry alongside contractors for more than 8 years.
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