Normative theory

The more radical and egoistic theories aside, most normative moral theories will generate quite similar general moral principles, particular moral principles and particular moral judgments. What distinguishes normative moral theories then are their moral standards. What determines the moral standards that underlie particular theories are their basic assumptions about ethics and ethical behavior.

Normative theory

The theories are also known as Western theories of mass media. The media does not exist in a vacuum and normative theories try to explain how the socio-political structures that surround the media affect its expected roles, freedoms and accountabilities.

This theory explains how media systems behave when operated by different kinds of government in four different theories. The theories do not give any kind of scientific predictions or explains them scientifically. They just provide explanation on the relationship of press in different parts of the world with their governments, ownership of press Normative theory how that kind of press affects audiences.

The theory also talks about control and censorship of press. Normative theory Setting Theory ] Concepts in Normative Theories of the Press Media became competitive and yellow journalism developed in the nineteenth century. Media used sensationalism to attract people to use media like newspapers more.

So, normative theories of press were developed to understand the use and responsibilities of media for general public through the relationship of media and governments.

Normative theory

These theories were made to clean media practices and guide the press. Accuracy and objectivity was taken to be the major improvement factors. These theories tell media how they should behave even though their philosophies are different. Normative theory of press describes what role media takes in which kinds of government.

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It shows the ideal path to be taken by media, structures that media can adopt and operation of media. Media must be clean and yellow journalism should be avoided in all the press theories in practice.

Media must always be credible, truthful and reliable. Although very few countries have a media that falls under a clear category and there is often a mixture of two or more theories, understanding these theories can help us get the bigger picture of the effect of the environment in which media operates on it.

Types and Examples of Normative Theories of the Press Authoritarian Theory Authoritarian theory of press is the control of media with government, elites or authorities.

Media is not allowed to criticize the powerful people or the government. There is censorship by government on criticisms and other things negatively portrayed about them. Similarly, licensing of media, punishments and content approval are other means used to curb full freedom of press.

Media is taken as a means to serve the interest of authorities and state. The theory ignores needs of people and only establishes agendas and propaganda. There is limited freedom. The press in Bhutan can be taken as an example of authoritarian theory in practice.

Libertarian or Free Press Theory Libertarian theory came in opposition to authoritarian theory. Press was given more freedom and people involved were taken to be conscience and intellectual. They were believed to possess the capability to find out truth from false.

Public engagement was also started. People were given a lot of press freedom and there was little to no government control over press.

There were some restrictions in place for libel, false advertising and false news, but for the most part, media was different body rather than a part of the government. Media could criticize government and serve as gatekeepers or watchdogs for the society. It ignored privacy and worked for capitalism.

An example of it was U. Social Responsibility Theory In social responsibility theorypress is given freedom to publish anything but has to be responsible in its actions.

The main role of press is to help preserve and growth of democracy. Guidelines and regulations make the press behave in a responsible manner. Government can censor if it deems some information to be inappropriate for democracy and social order. Audience is also taken to be responsible in their understanding of things shown in media.

Government can not intrude media as per its will. It ignores corporations using press for commercialization and profit.Normative theory of press describes what role media takes in which kinds of government.

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It shows the ideal path to be taken by media, structures that media can adopt and operation of media. Media must be clean and yellow journalism should be avoided in all the press theories in practice.

Normative theories of communication are a group of four press theories proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm together in their book called “Four Theories of the Press”. The theories are also known as Western theories of mass media.

The media does not exist in a vacuum and normative theories try to explain [ ]. Normative ethics is the study of ethical action. It is the branch of philosophical ethics that investigates the set of questions that arise when considering how one ought to act, morally speaking.

Normative ethics is distinct from meta-ethics because it examines standards for the rightness and wrongness of actions. The normative theory as the first theory of mass media is characterized with alot of deformities such as government influence on the initiativeblog.com this theory the mass media are the children as well as tools of government,the government is still responsible in deciding what should be the actions of the media thus enhancing the service of the.

Ethics. The field of ethics (or moral philosophy) involves systematizing, defending, and recommending concepts of right and wrong behavior. Philosophers today usually divide ethical theories into three general subject areas: metaethics, normative ethics, and applied ethics.

Normative definition is - of, relating to, or determining norms or standards. How to use normative in a sentence. of, relating to, or determining norms or standards; conforming to or based on norms; prescribing norms.

Normative - Wikipedia